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Beautyfy was created to transform the way beauty professionals and clients connect—building a space grounded in trust, organization, and autonomy on both sides.

For Professionals

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For professionals, Beautyfy offers more than visibility. We provide a platform designed to help you organize your schedule, centralize admin, simplify payments, and grow with greater control and profitability—without the need for major upfront investment.
It’s an ideal solution for anyone looking to build a beauty business, offer home visits, work from a salon, or create an additional income stream with more structure and predictability.

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For clients, Beautyfy was born from a real need: finding high-quality professionals with reliable references—people you can truly trust with something as important as self-esteem.
We believe beauty is more than a service; it’s care, safety, and well-being.

Beautyfy is especially designed for busy women and parents who juggle work, family, and daily responsibilities—and need practical solutions to fit beauty into their routine without losing time or peace of mind. With Beautyfy, you can discover, book, and feel confident—all in one place.

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Our Role

Beautyfy operates as an intermediary platform, connecting clients with beauty professionals and salons. We don’t perform services ourselves—we provide the technology that makes the relationship simpler, safer, and more transparent.

We believe that when professionals have the autonomy to grow and clients have confidence to choose, everyone wins. That’s how Beautyfy creates value every day.

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Our Story: Beauty Meets Innovation

Behind Beautyfy is Eduarda Alves de Paula, a Brazilian entrepreneur with a passion for beauty and a clear vision: making high-quality beauty services easier to access—while helping professionals grow sustainably.
With prior experience building and leading beauty-tech initiatives in Brazil and a strong background in aesthetics, marketing, management, and finance, Eduarda brought her expertise to Portugal. While studying and living in the country, she recognized a growing opportunity—especially after the pandemic—for premium home services and for professionals seeking more independence.

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Beautyfy received support from Portugal 2030 and Empreende XXI, reinforcing our commitment to innovation, job creation, and excellence in the beauty industry.

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Technology & Strategic Partnership

Turning this vision into reality required resilience and strong technology. Beautyfy is built in partnership with ATOM, our technology partner and platform co-owner.
ATOM believed in Beautyfy’s mission and led the end-to-end development of a robust, scalable, and reliable system—so clients can find trusted professionals, and professionals can run their business with full autonomy.

Thanks to this partnership, Beautyfy delivers a platform designed for real-life use: stable, secure, and built to grow.